Best Mac Apps For Realtors

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Open house apps bring essential real estate tools to your mobile device, creating a convenient experience for Realtors and agents. Sign-in sheets, CRMs, and other features are available right at your fingertips, streamlining your sales process. We reviewed the leading open house apps to assess their capabilities, price points, and their ability to engage leads.

Best Open House Apps for Realtors

  • Jan 07, 2019  While many of the apps on this list have both Windows and Mac versions, Thunderbird Lightning is the best choice for Linux users who want a powerful calendar that runs natively. That said, there's no reason not to give this one a shot regardless of which operating system you're using if it meets your requirements.
  • Jun 12, 2016 The final item on our list of best apps for real estate agents is Box. With Box, you can download, view, edit, and annotate files. Then you can securely send them to your clients or colleagues, right from your phone. Available for free for iOS and Android. What do you consider to be the best apps for real estate agents?
  • Sep 09, 2019 Bottom Line: Best Real Estate Software 2019. Real estate software is a great way to streamline team processes like lead management, open house scheduling, and more. To ensure you’re getting the most out of this software, it’s important to select the best tools in the industry and use them to optimize day-to-day operations.
Open House Applications for Realtors
Best For
(Best Overall) for a wide range of features for a reasonable cost
Realtors on a budget who want essential features for minimal cost
Best open house app for customization ability while not breaking the bank
Best basic lead collection platform if lead nurturing features are not needed
Best for CRM integration and further lead nurturing
Best for teams and brokerages that collaborate on the go

How We Evaluated Open House Apps

We evaluated real estate open house apps by comparing their features and price points. It is vital for real estate agents to collect useful information from potential buyer or seller clients, but also important to be able to nurture those leads effectively through either the app or the integrations it provides.

These are the specific criteria we used to review each app.

  • Price – The cost to use the features and functionality of the open house app.
  • Ease of Use – The complexity and experience of operating the app for real estate agents.
  • CRM Integration – The ability to integrate with a Customer Relationship Management (CRM) tool used to organize, track, and manage all engagements with a lead.
  • Customization Options Available – The capability to adjust and edit information to an agent’s liking for purposes like branding and personalization.
  • MLS/IDX Integration – Can the apps integrate with the Multiple Listing Service (MLS) through an Internet Data Exchange (IDX).
  • Automatic Follow-Up Features – Includes marketing campaign tools such as email, phone call reminders, and calendar integration that promotes constant engagement between the real estate agent and client.
  • Other Noteworthy Features – Any outstanding features or information about this particular open house app for real estate agents offered.
  • Single Property Websites – Can the app showcase a single property listing.
  • Seller Reports – Reports in-depth information regarding extended home facts, assesses local condition of market, details comparison between comparable properties in the area and other information on pricing.
  • Customer Service Availability – The availability of assistance if an agent experiences difficulty with the open house app.

Best Overall Open House App for Realtors: Open Home Pro

We recommend Open Home Pro as the best overall open house app for real estate agents because of the breadth of features available and the aesthetically pleasing presentation. Open Home Pro is simple to use, intuitive to navigate for both real estate agent and attendee, and offers customization options with a modern platform. The basic package is free.

Open Home Pro Pricing

Open Home Pro offers a basic package that is free and a premium package that ranges from $20 to $25 monthly depending on whether you pay monthly or annually for the service. The free version comes with basic essentials, while the premium version supplies added features.

Basic
Premium
Price
Free version (Limited features)
$20/month when billed annually
$25/month when billed monthly

The basic (free) version of Open Home Pro includes the ability to customize page and questions, provide notes on potential leads and the ability to export the file via email. Added features with the premium include branding opportunities and seller’s reports.

Open Home Pro Features

Open Home Pro has a variety of features in both the free and premium versions. The free version contains a digital sign-in sheet, customizable questions, ability to record visitor notes, and ability to export to your CRM. The paid version allows the user to have access to all of the lead follow-up features and includes expanded customizability.

Features
Basic
Premium
CRM Integration
No, but access, edit, and export via email
No, but access, edit, and export via email
Sign-in Sheet
Customizable Questions
Listing Links
Email Content & Branding
MLS/IDX Integration
Automatic Follow-up Emails
Email Open Notification
Single Property Websites
Seller Reports
Social Media Integration
30-day Money Back Guarantee

Open Home Pro has a very polished look to it, making it easy to manage leads. Like many other platforms compared in this article, such as AM Open House or Open House Toolkit, Open Home Pro does not automate listings and is not integrated with the MLS, requiring manual input. The application is versatile on different social networks, such as Google+, Facebook and Twitter. Open Home Pro has a website that can be accessed by computer, but the application is only available on iPads.

When it comes to engaging with potential home buyers, Open Home Pro does a solid job doing so even with its free open house app for real estate agents. For example, Open Home Pro offers customizable branding on listings, including pictures and data for that particular home. Easy engagement is made by customizing questions to tailor them to the particular audience, and determining the order in which they appear. There is the ability to add notes and export all information to your CRM for further lead nurturing.

The premium version of Open Home Pro allows real estate agents to use email templates or customize their own email to have an opportunity to follow up with the client and even check if a lead has opened the correspondence. With the paid version, seller’s report and branding opportunities are also included.

It is worth noting that Open Home Pro is operated by Placester, a provider of high-quality IDX websites for agents. While Placester provides lead generating and nurturing websites, having Open Home Pro take care of your open houses makes your overall package as an agent very simple for billing as well as management.

What Is Missing from Open Home Pro?

Open Home Pro has a polished look to their application, but does require using an iPad or Android tablet and is not supported on mobile phones. This was a disappointing discovery, given the use of mobile phones and the expanded size of many phones, which would make this app quite useful. For agents who wish to use their phones as a one-stop office, this could not be accomplished using this app.

Something else to keep in mind with Open Home Pro is that there is no direct integration with third-party CRMs. It does require a bit of effort to integrate the potential client’s information into a system for further nurturing capabilities, but this was not unique to Open Home Pro and also found with providers like Open House Toolkit and Open House Manager App.

Lastly, if any problems or questions arise, Open Home Pro has an easy way of accessing support but the response may take longer than anticipated. This was, again, not a weakness unique to Open Home Pro.

Best Open House App for Realtors on a Budget: AM Open House

We recommend AM Open House as the best open house app for real estate agents on a budget because of the impressive functionality of the free app. The free model of AM Open house is so comprehensive that the only available upgrade is the ability to customize branding for $100/month.

AM Open House Pricing

The pricing of AM Open House is based solely on how much you value branding capabilities. AM Open House offers both a basic and premium version, with the basic version including everything that the Open Home Pro paid version does except for the independent branding abilities that an agent might want.

AM Open House Features

AM Open House offers an impressive range of features when compared to Open House Pro’s basic version. Although the appearance of this app isn’t as slick as others, the ease of use is relatively easy. There is no website platform, but that may not be as crucial when you have the ability to access the application on an iPhone, iPad and/or Android. Additional social media platforms can be used for sharing, such as Pinterest, LinkedIn and Instagram.

Features
Basic
Premium
Ease of use
Average
Average
CRM integration
Over 10 different available
Over 10 different available
Email/text/call capacity from app
Tracking email capabilities
Customization of open house question content and order they appear in

*Also offers branding
MLS/IDX integration
Automatic follow up emails
Single property websites
Seller reports
Customer service availability
Yes, online bot responds quickly but live chat is very slow
Yes, online bot responds quickly but live chat is very slow
Social sharing through the app (i.e.Google+, Facebook, Twitter, Pinterest, LinkedIn, Instagram)
iPhone, iPad, Android App (no online website platform)
All information backed up onto a server

We appreciated that AM Open House understands that the heart of a successful open house application is the ability to engage with potential clients. As well as enabling real estate agents to customize questions and change the order they appear in, they have a number of lead nurturing abilities. Directly from the app, you can call, email, or text leads as well as send them school information, walk scores or prices changes. Also, a real estate agent has the ability to set up automatic emailing under the free version, which includes the ability to customize the email content and track the email.

The AM Open House app has the ability to send a seller report that includes those who attended the open house as well as the feedback they gave. This could be a useful feature for real estate agents if there is feedback that tends to cluster around a certain issue that requires addressing with the home seller.

While there is no MLS/IDX integration, AM Open House does have the ability to facilitate CRM integration with over 10 different CRMs, including Salesforce, MailChimp, Constant Contact and more.

What Is Missing from AM Open House?

While AM Open House has the ability to do a lot more than the Open Home Pro basic version can offer, the aesthetics of the application are not on par, which can be important to some real estate agents. Also, while the functionality is there, branding ability comes at a premium. The fee of branding these features seems a bit excessive, and leaves the real estate agent paying four times more per month than if they had subscribed to Open Home Pro.

Saying that, AM Open House offers an impressive array of features at no cost, and is certainly a worthwhile adoption for those on a budget.

Best Open House App for Customization: Open House Toolkit

We recommend Open House Toolkit as the best open house app for real estate agents who want the widest range of customization options, all at a reasonable price point. Users can test out the app for a 30-day free trial period, after which there is a $30 yearly fee for full functionality. However, the app is only available for Android devices.

Open House Toolkit Pricing

The price structure of Open House Toolkit is very straightforward and simple. You can subscribe directly or take advantage of the 30-day free trial period. After the 30-day period, there is a yearly fee of only $30. The free trial allows you to access all of the features you would have if paying the yearly service fee.

Open House Toolkit Features

Open House Toolkit features a clean-looking real estate agent platform available for Android users only at this time. It is anticipated that functionality for iPad and Kindle are coming soon, according to their website. Open House Toolkit provides a variety of features that are all accessible from your tablet, with no desktop setup required.

Features
Basic
Premium
Ease of use
Easy
Easy
CRM integration
No, but will export leads in a CSV file
No, but will export leads in a CSV file
Sorting leads
Sign in questions and reordering
Emails can come from your own email account
MLS/IDX integration
Automatic email templates
Sent from your own email address
Single property websites
Seller reports
Customer service availability
Yes, email exchange is available but response is reported to be slow
Yes, email exchange is available but response is reported to be slow
Android table only, iPad and Amazon kindle coming soon
They do have a website platform, though no set up is required on desktop to use the app

Using Open House Toolkit, you can create custom sign-in sheets, questions, and easily send customized emails from your own email account. For example, Open House Toolkit allows you to manually choose when, or if, you send your leads a follow-up email. Also, once you choose to send an email, you can send to either all attendees or just the most recent attendees.

Best Mac Apps For Realtors

Similar to Open Home Pro and AM Open House, Open House Toolkit allows agents to modify questions and the order they appear as well as the email content. Two things we are not seeing in the previous two applications is the ability to sort the leads based on where they are in the sales process. This was a fantastic feature that we appreciated.

The ability to have all emails coming from your own email account was also a useful feature for the app. For the yearly fee of $30, the ability to brand was outstanding and came at a lower price point than Open Home Pro and AM Open House.

The Open House Toolkit does not have CRM integration but like most, you will find the ability to export CSV file and use it as you please. Open House Toolkit also allows you to send seller reports, a feature not shared with Open House Manager and Open House Wizard.

What Is Missing from The Open House Toolkit?

Seller reports are a bit thin on Open House Toolkit, only allowing the app to send sellers the attendees who were present, but not additional information and feedback others include that might be useful to convey. For example, in Open Home Pro, sellers are sent feedback, notes, and even attendee information.

We appreciated that Open House Toolkit offers many of the features you will find in the previous two paid versions for a one-time yearly fee. However, the other constraint to this service is that the application currently only runs on Android devices.

Best Open House App for Basic Lead Collection: Open House Manager App

We recommend Open House Manager App as the best open house app for basic lead collection because it focuses heavily on the sign-in experience, with customization options for acquiring the leads and with far less emphasis on nurturing or other features. This may be useful for real estate agents who only need to collect prospect information at their open house and who will be using other tools to manage it. A free version is available with a $20 flat fee to upgrade to the pro version.

Open House Manager App Pricing

Open House Manager App offers both a free and paid version. The free version is limited to five responses coming from potential clients, but with a $20 fee, real estate agents are upgraded to the pro version, which enables the ability to remove watermarks, unlimited form launches, questions, save lists, and group emails.

Open House Manager App Features

The Open House Manager App is simple and offers very basic features. However, at the $20 price point, it does the basic job of gathering leads and a general follow-up. It is both iPad- and iPhone-friendly, but we did not see Android availability yet.

Features
Basic
Premium
Ease of use
Easy
Easy
CRM integration
No, but will export a CSV file
No, but will export a CSV file
Customizable questions (multiple choice or text response)
Customizable branding
Customizable images in form
MLS/IDX integration
Automatic follow up emails
Single property websites
Seller reports
Customer service availability
No support chat, email, or phone number
No support chat, email, or phone number
iPhone and iPad friendly
Website platform offered
App tends to freeze

The Open House Manager app appears simplistic, as is its functionality as well. There is no social media sharing potential as you would find with AM Open House that allows you to post right to Twitter and others. However, Realtors and agents will find that there is quick access to customizing questions (multiple-choice or text response), branding opportunities, ability to provide your own links, and automate follow-up emails.

On Open House Manager, single property websites are not available and there is no MLS/IDX integration, as is the case for many others. However, unlike many listed above, there is no CRM integration like AM Open Housejust the ability to export a CSV file.

What Is Missing from Open House Manager App

We would love to see their app provide a bit more offerings for the $20 flat fee, as well as minimal customer support. While the Open House Manager App does serve the function of lead collection, it would be greatly beneficial to be able to integrate with an existing CRM, offer social sharing, send seller reports, or even have very basic customer support. Some customers using the app report glitches, and there seemed to be no opportunities for the company to provide any type of assistance.

Best Open House App for Lead Nurturing: Open House Wizard

We recommend Open House Wizard as the best open house app for lead nurturing because it offers packages containing expanded integrations with over 25 of the leading CRMs. While the features of Open House Wizard itself are basic, a CRM integration package for only $10 per month makes it a compelling option. This makes Open House Wizard a good fit for real estate agents who already have a robust CRM.

Open House Wizard Pricing

Open House Wizard offers three different packages: the basic, CRM, and the email package. The basic package is free and comes with most things except the ability to manage your potential client. Both the CRM and email package are each $10/month, with the potential of 20 percent savings if billed annually.

*20 percent discount if paid annually

Open House Wizard Features

Open House Wizard feels more like a website platform than a high-functioning app. While the application can be accessed by Windows, Apple iOS, Android and others, the free version does not offer extensive features as the more expanded version does.

Features
Basic
CRM
Email
Ease of use
Average
Average
Average
CRM integration
No, but sign-in leads will go straight to email
Yes, will integrate with over 25 CRMs
No, but sign-in leads will go straight to email
Customized welcome emails
Customized questions
Customized sign-in pages
Customized branding
MLS/IDX integration
Automatic welcome emails
Automatic follow up emails
Single property websites
Seller reports
Customer Service availability by contact button on website only.
Offers website platform
Works on any device (i.e. Windows, Apple iOS, Android and others)
No specific app for iPhone or Android phone

Open House Wizard allows you to have basic sign-in pages with leads going to your email, if you use the free version. The free version can handle only up to six sign-in visitors per day, so it is not a practical solution for agents who hold open houses with many visitors or more than one on a given day. There is no option to customize the questions being asked in the free version, there is no option add notes, nor the ability access your lead by an exporting option. AM Open House had an impressive array of free features that dwarfed Open House Wizard in this area.

The premium version of Open House Wizard allows you to have unlimited visitor sign-ins, access to an advanced lead viewer, editor and exporter, and the ability to add extra questions. Open House Wizard allows for customization in welcome emails, sign-in pages, branding and questions (paid versions only). They will automate the welcome email as well as any other follow-up email. They do not offer a seller’s report and the free version does not integrate with CRMs, although paid versions do.

The CRM version of Open House Wizard, for an additional $10/month, is a worthwhile investment if you are using the platform and have a great CRM like Contactually or others. Being able to send sign-ins to one of their supported CRM platforms allows them to be nurtured by a high-powered system rather than the less robust offerings within the open house app space. Once your leads are in a system like Contactually, for example, you can put your leads into buckets, an automatic nurturing schedule, set reminders, and a host of other features to build relationships with those who attended.

What Is Missing from Open House Wizard

Open House Wizard would benefit greatly from simplifying their pricing structure and offerings. For example, even at one price point of $15 per month, if they integrated the CRMs, they could offer a range of features and still edge out the competition in areas of third-party integration and lead nurturing.

At this point, Open House Wizard is fantastic if you already have a high-powered CRM, but if you do not, the functionality of the free app isn’t a compelling reason to use the service when there are others like AM Open House that provide far better options.

Best Open House App for Team and Brokerage Collaboration: Spacio

We recommend Spacio as the best open house app for teams and brokerages that collaborate on the go. While Spacio provides outstanding value for individual agents, we loved Spacio’s ability to share properties with team members, consolidate team contacts in one account, and offer real-time reporting on team activities despite the price tag of $100 to $145 per month.

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Spacio Pricing

Spacio offers three pricing plans, which are competitive when compared to other apps and offer a better value for teams and brokerages in particular. In pricing, we appreciated that Team packages can be expanded with additional team members at $50 for each additional five agents, rather than capped.

Spacio
Team
Brokerage
Price
$25/month ($45 discount if paid annually)
30-day free trial
$100/month for five agents + $50/month per additional five agents
30-day free trial
$145/month per office

The Spacio package is available for a $25 monthly fee with the ability to save $45 for the first year if paid annually. The team package costs $100/month for five agents and for each additional five agents, there is a $50 fee. This package has onboarding and analytics, along with sharing and permission capabilities. Both the Spacio and team package come with a 30-day free trial prior to purchase. The final package is the brokerage package, and for $145/month, real estate agents have the ability to auto-populate listings, custom sign-in sheets, branding, and complete in-app branding as well.

Spacio Features

Spacio has a very clean, modern appearance that is backed by an array of features. This application is available for both the iOS and/or Android user and it provides team/company-wide onboarding and team/company-wide analytics, as well as information sharing, something other platforms do not offer.

All packages include the features listed below.

Features
Basic
Team/Brokerage
Ease of use
Easy
Easy
CRM integration
Customizable questions
Customizable follow up content
External registration links
Sign-in form branding
In- App branding
MLS/IDX integration
Brokerage version only
Automatic email with editable email content
Auto-Follow up email status
Single property websites
Seller reports
Customer service via social channels and email address
iOS and Android App
Social profiling of registrants
Social sharing tools
Lead scoring for quality
Team & company wide analytics

Best Mac Apps For Realtors Near Me

With the clean look they have to offer, real estate agents can manage their open house contacts with unlimited open houses, unlimited registrants, automated follow-up emails, and customized questions by customizing sign-in forms and in-app branding (brokerage version only).

Like other platforms, the ability to adjust questions and follow-up content is there for real estate agents to use. This is delivered to clients through their automated email system along with the notification of email statuses. Spacio offers a seller’s report, regardless of package. Spacio has the ability to share on different social platforms like Open Home Pro and AM Open House.

Spacio offers registration pages that are like single property sites, but the intention is for customer registration as a priority. They offer an MLS integration, but it is only available for brokerage clients.

What Is Missing from Spacio

Spacio offers a bold, clean look that is very captivating and functional. However, in order to brand the application to your liking, there is a hefty monthly fee. Custom sign-in form branding and in-app branding is only available at the team or brokerage level.

Spacio makes a clear registration first priority, and so other features for branding are clearly secondary on the platform. However, acquiring potential client information is done well, with insights from social platforms that no other open house app offered that can help you develop further relationships and qualify leads better.

The Bottom Line

Understanding what the market has to offer in open house apps can be a daunting process. We hope that you go paperless and save time in your future open houses by examining the open house apps above and put them to solid use in your business.

For the best overall open house app, we recommend Open Home Pro. With the best combination of features, functionality and price, it is our top pick to get you started.

The apps every realtor and broker needs to market better, sell faster, and keep clients happier!

Looking for the best iPhone apps to help you sell more homes? If you're a realtor or a broker, your iPhone in an invaluable tool that can not only help keep you organized, but help you do your job better. Everything from apps that help you track activity on your listed properties to ones that make client management and communication easier than ever are available in the App Store. Sometimes the sheer amount of choices can be overwhelming. So which iPhone apps are the absolute best ones that no realtor should live without?

Dropbox is a useful tool for pretty much every profession and real estate is absolutely no exception. Ever had an email fail because a contract or listing agreement couldn't send due to the file being too large? Dropbox completely solves this problem by allowing you to simply share a link to your client's folder or individual files. They click it and download what they need, simple as that. It's also a great way to keep all your files in the cloud where you can access them from any device, anywhere.

If you need a file management system that's accessible anywhere along with a way to send large files to clients, Dropbox is a necessity.

  • Free - Download Now

Scanner Pro

Scanner Pro is one of the best document scanning apps available in the App Store. It works amazingly well with all Readdle's other file management products as well, including PDF Expert and Documents 5. Simply snap a photo of a signed document with your iPhone and send it away. Scanner Pro really does make it that simple, and with the amount of paperwork realtors have to deal with, it'll be one of the best app purchases you'll ever make.

If you frequently need to scan and send signed documents, ditch the office printer and get on board with Scanner Pro. You'll be glad you did.

  • $6.99 - Download Now

eKEY

If you use Supra lockboxes and own an iPhone, get an eKEY. Once you buy the attachment you'll never have to worry about updating codes before you leave the office. With the eKEY app your iPhone can do it for you on the fly. Supra offers many different kinds of attachments to choose from including ones that plug into your iPhone or one that stays on your key ring and pairs with the eKEY app via Bluetooth. Regardless which one you pick, the eKEY app will make your life a lot easier.

Lockboxes are a pain, make your life a lot easier with the Super eKEY and companion eKEY app.

For more information on Supra and the attachments available, you can visit the Supra eKey website.

  • Free - Download Now

Fantastical 2

While the default Calendar app for iPhone and iPad does what it needs to, entering appointments and showings can still be a daunting task. The thing about Fantastical 2 is that is supports natural language input. Realtors spend a lot of time on the phone and need to enter appointments, showings, and closings into their calendars quickly. Fantastical can do just that. Instead of having to fill out all the nitty gritty details line by line, just tell Fantastical by voice or by typing what you want. For example, just say 'Showing with Bob at noon tomorrow.' and Fantastical will do the rest for you. If you have separate calendars set up, you can even take it one step further and tell Fantastical something like 'Showing with Bob at noon tomorrow. Calendar Century 21.' and Fantastical will do all the heavy lifting for you.

If you depend on a calendar to manage your appointments, showings, and listings, ditch the built-in Calendar app and grab Fantastical. You won't regret it.

  • $7.99 - iPhone version - Download Now

See also:

  • $14.99 - iPad version - Download Now
  • $19.99 - Mac version - Download Now

Best Mac Apps For Realtors Free

1Password

Any realtor knows that are are tons of passwords that come with the job. MLS logins, Zip Form passwords, and many more. Forgetting a password is a headache and can set you back, or worse, cause an inconvenience for your clients when you can't access information they need to know. 1Password can remember all your passwords and logins as well as generate new, strong ones for you. Every type of account you can think of is supported with the ability to create any custom ones you'd like. 1Password has support for not only iOS but Mac and PC as well.

If you have a lot of passwords to keep track of, 1Password is a must-have.

Mac Apps Download

  • $17.99 - iPhone and iPad - Download Now

See also:

  • $49.99 - Mac version - Download Now

Best Apps For Mac

Mileage Log+

Mileage Log+ is one of the best mileage tracking apps for anyone, and that includes realtors. Whether you're driving to a showing or a listing appointment, it's all tax deductible so keeping track of miles is essential. Enter where you're leaving from and where you're going and Mileage Log+ can automatically calculate distances. When it comes time for taxes, just export all your mileage and hand it over to your accountant.

Tracking mileage is essential for any busy realtor, and for that there's none other than Mileage Log+.

  • $9.99 - Download Now

Listings+

Listings+ was created by the spouse of a realtor who was looking for a better way to track activity on a property, and the results were amazing. With Listings+ you can add all the properties in that you currently have listed and then add activities to them such as inquiries, showings, and more. While you can always look at the MLS for information about your listings, you can also stick it all into Listings+ for easy reference in just a few taps including MLS number, tax assessments, and much more. You can track up to 3 properties at a time for free. If you need more, Listings+ offers very reasonable monthly subscriptions to accommodate whatever listing volume you may have.

To keep a better handle on activity around your listed properties, you've got to give Listings+ a try.

  • Free (w/ subscription) - Download Now

Your favorite apps for realtors and brokers?

Best Mac Apps For Realtors Near Me

Are you a realtor or a broker? What apps do you depend on each and every day to keep your buyers and sellers happy? Be sure to let me know in the comments!

Special thanks to @HeatherMelnyk of Century 21 Middleton for helping with this roundup!

Note: Originally published, May 2013. Updated, June 2014.

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Best Mac Apps For Realtors 2017

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